Swiss Army Brands, Inc. 2000 annual report
Swiss Army Brands, Inc. 2000 annual report
Swiss Army Brands, Inc. 2000 annual report
Swiss Army Brands, Inc. 2000 annual report

Swiss Army Brands, Inc. 2000 annual report

SamataMason, Dundee, Illinois, 2001

Description

We were asked to communicate the Swiss Army Brands’ position and possibilities to its stakeholders. We focused on the value of understanding the customer—who they are, what they want, how they live life —and how Swiss Army products meet their needs.

Juror Notes

“A winner last year too, the design represents a consistent voice throughout turbulent times.”

Collections: AIGA 365: 23 (2002)
Discipline: Corporate communications design
Format: Corporate communication, Booklet

Credits

Design firm
SamataMason
Creative director
Dave Mason
Designers
Pamela Lee, Dave Mason
Photographers
James LaBounty, Victor John Penner
Writer
Steve Zousmer
Typeface
News Gothic
Printer
H. MacDonald Printing
Papers
Utopia Two BW Matte 100 lb. text, Hammermill Via Neutrals 80 lb. text, Beckett Concept 100 lb. cover
Client
Swiss Army Brands, Inc.
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