Seeds of the Cities
Seeds of the Cities
Seeds of the Cities
Seeds of the Cities
Seeds of the Cities
Seeds of the Cities
Seeds of the Cities
Seeds of the Cities

Seeds of the Cities

SenseTeam, Hong Kong, China, 2009

Description

This is the visual identity system for Huasen Architecture Company’s touring exhibitions. Perforated characters are composed of and shown by dots. Every exhibition area employs dynamic LED to show its indicating system. We designed a new kind of LED character for this system that will be used on the logo, posters, books, invitations and handbags. The LED characters show texture through punching holes and circle from right to left. The posters symbolize the city’s endless extension.

Juror Notes

Loved the dimensionality of these pieces and the textures, seeing the light through the punctures. Didn’t really see the dots as “seeds” but liked the shapes they formed.

Collections: AIGA 365: 31 (2010)
Discipline: Brand and identity systems design
Format: Book, Graphical interface, Logo, Posters, Shopping bag

Credits

Design firm
SenseTeam
Creative director
Hei Yiyang
Designers
Peng Jun, Li Junrong, Yuan Wei, Hei Yiyang
Client
Huasen Architecture Company
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