Gift wrap, Renewal

Gift wrap, Renewal

Howry Design Associates, San Francisco, California, 2004

Description

Our challenge was to design a holiday piece. For our approach, in addition to designing a functional gift piece, we took the opportunity to educate and promote the use of environmentally preferable papers. Each of the four designs was inspired by the earth, air, water and energy-all of which are resources that are threatened by the manufacturing of nonrecycled paper. On the back of each sheet are facts about the environmental impact of paper usage and solutions to help encourage change.

Collections: AIGA 365: 26 (2005)
Discipline: Package design
Format: Package

Credits

Design firm
Howry Design Associates
Art director
Jill Howry
Designer/illustrator
Ty Whittington
Production director
Liisa Turan
Writers
Jill Howry, Ty Whittington
Project manager
Charin Kidder
Printer
CENVEO
Printing method
Offset
Paper
New Leaf, Eco Offset
Typeface
Helvetica Neue
Client
Howry Design Associates
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