Appleton Utopia Promotion

Appleton Utopia Promotion

EAI/Atlanta, Atlanta, Georgia, 1998

Description

In 1690, philosopher John Locke penned “An Essay Concerning Human Understanding,” in which he established the idea of tabula rasa. Locke claimed (controversially, at the time) that ideas are not an innate part of our minds, but something gained only through experience. Using Locke’s premise as the point of departure, we depicted the creative process as it often unfolds: unpredictably. The resulting piece, targeted at designers, positions Utopia as the only constant in the organic process of finding a great idea: a blank slate that offers infinite possibilities, a tabula rasa that dares one to begin.

Collections: Communication Graphics: 20 (1999)
Discipline: Promotional design and advertising
Format: Promotion, Booklet

Credits

Design firm
EAI/Atlanta
Creative director
Matt Rollins
Designers
Todd Simmons, Lea Nichols, Matt Rollins
Photographer
Ken Schles
Copywriter
Matt Rollins
Typefaces
Helvetica Neue, Franklin Gothic
Printer
Hennegan
Papers
Appleton Utopia One, Blue White Dull
Client
Appleton Papers, Inc.
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