QCP-800 Brochure
QCP-800 Brochure
QCP-800 Brochure

QCP-800 Brochure

Jeff Labbé Design Co., San Francisco, California, 1996

Description

The challenge of this project was to make the reader aware of the problems of analog cellular phones and the vast improvements of digital cellular. By breaking down the comunication through a number of pages, the brochure forces the reader to struggle through an analog conversation. While we were producing this brochure, we were also launching a series of ads that dealt with the technological roots of the CDMA technology (licensed and developed by Qualcomm). CDMA was first used by spies in the 1940s, so we knew the brochure was going to have secret agent appeal.

Collections: Design of Understanding 2
Discipline: Information design
Format: Brochure, Promotion

Credits

Design firm
Jeff Labbé Design Co.
Art directors
Jeff Labbé, Gothold-Bascopé
Designers
Jeff Labbé, Marilyn Louthan
Illustrations
CSA Archive
Photographer
Kimball Hall
Writers
Ed Crayton, Eric Springer
Typefaces
Helvetica Black, Helvetica
Printer
Calsonic Muir Graphics
Papers
French Dur-O-Tone and Construction 100#, 80#
Client
Qualcomm Inc.
Loading...
Loading...