Dance 22 Poster

Dance 22 Poster

Herman Miller Inc., Zeeland, Michigan, 1995

Description

The objective of this poster was to get the attention of Hope College students and other community types through the front windows of famous places like Jim’s Family Style Diner and House O’Floormats. So with a piece of charcoal in one hand and a pad of tracing paper in the other, I made rubbings of letterforms to capture the spirit, energy, and motion of the dance experience. The Director of the concert was so thrilled with the finished poster, she gave me two tickets to the concert, $.87 off the JFSD Catch of the Day, and 15% off my next set of floormats.

Collections: Communication Graphics: 17 (1996)
Discipline: Promotional design and advertising
Format: Illustration, Posters, Promotion, Type design

Credits

Design firm
Herman Miller Inc.
Art director
Kevin Krueger
Graphic designer
Kevin Krueger
Illustrator
Kevin Krueger
Typographer
Kevin Krueger
Production manager
Marlene Capotosto
Printer
Herman Miller Corporate Publishing
Paper
Consolidated Frostbrite
Client
Hope College Dance Department
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