Giro Helmets and Packaging
Giro Helmets and Packaging
Giro Helmets and Packaging

Giro Helmets and Packaging

Hornall Anderson Design Works, Inc., Seattle, Washington, 1992

Description

To reinforce its position as an industry leader, Giro sought to attract the bicycle consumer's attention in the retail environment by blending fashion and technology in packaging design. To distinguish Giro merchandise at the point of sale, designers developed a colorful packaging program linking various helmet models and styles to target consumers: racers or road bikers, mountain bike enthusiasts, and recreational cyclists.

Collections: A Decade of Sports Graphics
Discipline: Package design
Format: Brand identity, Logo, Package
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