Econet
Econet
Econet
Econet
Econet
Econet
Econet

Econet

Hornall Anderson, Seattle, Seoul, Korea, 2010

Description

Project brief: Korean-based health and wellness investment company Econet needed a tool to help investors and employees understand their mission and dedication to natural, healthful products and services.

Approach: Our expertise in creating compelling stories grounded in brand strategy was a driving force in bringing this working partnership to life. Together we created a small-business tool that employees and investors can use to tell the Econet brand story and align their messaging.

Effectiveness: Unlike your typical clinical corporate literature, this brand vision book—manufactured from 100-percent recycled materials—enlists engaging photography with real people in real environments to provide an intimate yet educational visual narrative for the Econet brand and its constituents.

Juror Notes

Visual metaphor for thread of story. The thread that runs through it is stitching together the story. Feels very personal. Excellent embodiment of the values of the corporation.

Collections: AIGA 365: Design Effectiveness (2011)
Discipline: Corporate communications design
Format: Brand and identity systems, Brand identity, Corporate communication

Credits

Design firm
Hornall Anderson, Seattle
Creative director
John Rousseau
Designer
Jin Kwon
Illustrator
Ben Weeks
Photographer
JM Kim
Production director
Peg Johnson
Production artists
Cindy Chin, Julie Valdez
Copywriter
Britt Stromberg
Project managers
Karen Angell, Ricki Pasinelli
Client
Econet
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