Gifting that can change an individual, a community, a nation: that is the Ripple Effect.  Powered by Washington State University (WSU), Ripple Effect provides individual and corporate donors with a tangible means of giving to generate a positive impact on people, their families and communities in developing countries such as Malawi. WSU called on Hornall Anderson to create an e-commerce tool that tells a story, emphasizing a uniquely transparent way to give through an emotive online experience. We developed a modern and distinct logo/mark, name and prototype site to serve as proof of concept. As a result, we helped encourage the university’s president to provide funding for Ripple Effect. Enlisting e-commerce best practices, we provided a fresh and tangible way of looking at charitable donating on a national and international level. The website provides an intuitive buy flow and recommendations for popular gift kits, while demonstrating the residual positive impact one person can have on an entire community. Ripple Effect is a vehicle that allows users to join together as part of a bigger endeavor: e-commerce meets social networking meets nonprofit. 

This project deserves recognition on many levels. It brings an effective fund-raising tool to the public in a form that is both clear and fun.