Typathology booklet
Typathology booklet
Typathology booklet
Typathology booklet
Typathology booklet

Typathology booklet

Mires, San Diego, California, 2001

Description

Writer Eric La Brecque asked us to design a promotion celebrating the process—and sometimes-humorous consequences—of working with type and words. He had compiled a list of common typographic errors and wrote interpretive definitions for the resulting newly formed words. This content suggested the format of a dictionary and the use of typographers’ marks as illustrative elements. Given that the book would be sent to clients and colleagues as a holiday greeting, Eric requested that the piece be small, precious and gift-like. We delivered a final product that had a tactile quality and allowed the subtle humor of the content to shine.

Collections: AIGA 365: 23 (2002)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Booklet

Credits

Design firm
Mires
Creative director
John Ball
Designer
Joy Cathey Price
Illustrator
Joy Cathey Price
Writer
Eric La Brecque
Typeface
ITC Golden Cockerel
Printer
Bordeaux Printers
Papers
Classic Crest Natural White 70 lb. text, Pegasus Black 100 lb. cover
Client
Eric La Brecque
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