I REFLECT poster
I REFLECT poster
I REFLECT poster

I REFLECT poster

The Cultural Construction Co., Boston, Massachusetts, 2000

Description

Commissioned by IDSA to design a calendar of events as a poster, we chose to use the opportunity to create an inspirational project. To motivate the next generation of designers, we wrote a manifesto addressing what we feel is the most important issue facing the future of design: how to engage in responsible, purposeful projects dealing with fundamental societal issues. The technique of writing in the first person transforms a recurring issue in the profession into a compelling personal statement that literally reflects the person reading it. The manifesto is printed on metalized mylar, most familiar as the “space blankets” distributed to runners after marathons. Because this material reflects 90 percent of a person’s body heat, we propose that it could also be employed to help keep a homeless person warm. In this way the “poster” has the potential to do what the manifesto printed on it says.

Collections: AIGA 365: 22 (2001)
Repository: Denver Art Museum
Discipline: Information design
Format: Posters

Credits

Design firm
The Cultural Construction Co.
Art directors/designers
Thomas Starr, Rick Rawlins
Writer
Thomas Starr
Typeface
Trade Gothic
Trim size
72 x 48 inches
Printer/fabricator
AFM Inc.
Papers
Heatsheets, metalized mylar
Software
QuarkXPress
Publisher
Industrial Designers Society of America
Clients
(ELEVEN), IDSA
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