Converse Catalogue

Converse Catalogue

Jager Di Paola Kemp Design, Burlington, Vermont, 1993

Description

This dealer catalogue was conceived as a travel guide to Generation X. The aim was not merely to present the new fall sneaker collection to dealers (many of whom are far removed from today's youth and attitudes) but to show different market segments for the versatile product line. The designers traveled to L.A., Boston, New York, and Vermont, shooting videos, Polaroids, and 35mm to record the life-styles and mindsets of the people wearing this brand. Their raw footage was used to build this catalogue.

Collections: A Decade of Sports Graphics
Discipline: Promotional design and advertising
Format: Catalogue, Promotion

Credits

Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Art director
Steve Farrar
Designers
Steve Farrar, Michael Jager, Dan Sharp
Illustrator
Zodak
Photographers
George Covella, Peter Rice (Product), Aaron Warkov
Printer
W. E. Andrews
Papers
French 80# Speckletone Kraft (Cover), Vintage Velvet 100# Text
Client
Converse
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