Burton Factory Dealer Catalogue

Burton Factory Dealer Catalogue

Jager Di Paola Kemp Design, Burlington, Vermont, 1995

Description

The dealer catalogue is Burton Snowboards' primary sales tool worldwide. As a product showcase, it must be accessible, concise, and entertaining. Burton, one of the few snowboard companies operating its own factories and research and development departments, aimed to show they were specialists in all aspects of product development and production at a time when niche companies began to emerge. The designers exploited the company's creative strength by developing separate identities for each product category – boards, boots, bindings, and clothing – and by designing a series of different-size books linked graphically with a manufacturing theme.

Collections: A Decade of Sports Graphics
Discipline: Promotional design and advertising
Format: Catalogue, Promotion

Credits

Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Art director
David Covell
Designers
Keith Brown, David Covell, Ian Factor, Dan Sharp
Photographers
Geoff Fosbrook, Various
Printer
DePalma Printing
Paper
Vintage Text, Jersey 100# Cover
Client
Burton Snowboards
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