Burton Craig the Giant

Burton Craig the Giant

Jager Di Paola Kemp Design, Burlington, Vermont, 1995

Description

This humorous advertisement designed for a skiing publication spins the contining feud between skiers and riders in winter mountain sports, with snowboarding depicted as a giant tromping through the traditional skiing industry.

Collections: A Decade of Sports Graphics
Discipline: Promotional design and advertising
Format: Advertisement, Promotion

Credits

Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Designer
Mark Sylvester
Photographer
Mark Gallup
Client
Burton Snowboards
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