Burton Snowboards Utopian Riding Technology Dealer Catatogue

Burton Snowboards Utopian Riding Technology Dealer Catatogue

Jager Di Paola Kemp Design, Burlington, Vermont, 1995

Description

In 1995, snowboarding was poised on the brink of mainstream acceptance, as powerful companies lined up to invest in the sport. This catalogue, created to help Burton stake its claim as the technology leader, reflects the environment of 1995, which saw a huge explosion in video game technology, 3-D imagery, and the incessant buzz of the Internet and virtual reality. The catalogue imagery, created after watching a mix of the super-sterile 2001 followed by the super-groovy Barbarella, supports Burton's technically savvy position with full-on sonic color, techno diagrams, a custom font named Planivers, and a Burton Robot tour guide.

Collections: A Decade of Sports Graphics
Discipline: Promotional design and advertising
Format: Catalogue, Promotion

Credits

Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Art director
David Covell
Designers
Jim Anfuso, David Covell, Ken Eiken, John Phemister, Dan Sharp, Mark Sylvester
Illustrators
Jim Anfuso, John Churchman
Photographers
Geoff Fosbrook, Various
Printer
DePalma Printing
Paper
Potlatch Eloquence Gloss Text and 100# Cover
Client
Burton Snowboards
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