Burton “One Hit” promotional spot
Burton “One Hit” promotional spot
Burton “One Hit” promotional spot
Burton “One Hit” promotional spot
Burton “One Hit” promotional spot

Burton “One Hit” promotional spot

Jager Di Paola Kemp Design, Burlington, Vermont, 2001

Description

The purpose of the “One Hit” spot was to capture a pure moment in snowboarding, the kind that seems to be getting lost in the mix of “extreme” events and broadcast portrayal of youth indy sports. Burton Snowboards is a premier brand and a dedicated veteran in protecting the true soul of snowboarding. We wanted to keep it simple and true. The largest obstacles were the weather, timing and budgetary limitations. We were in our first days of production and the budget needed to be cut in half to reallocate funds elsewhere. We took a deep breath and dropped in anyway.

Juror Notes

“I liked the mountain spot. I love the beautiful lockup and the fact that the spot was silent for a long time.”

Collections: AIGA 365: 23 (2002)
Discipline: Motion graphics
Format: Motion graphic, Promotion

Credits

Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Designer
Malcolm Buick
Animators
Jon Boyer, Malcolm Buick
Director
Jon Boyer
Editor
Jon Boyer
Sound designers
Jon Boyer, Malcolm Buick
Client
Burton Snowboards
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