Burton Factory Store
Burton Factory Store
Burton Factory Store

Burton Factory Store

Jager Di Paola Kemp Design, Burlington, Vermont, 1994

Description

The designers used video, sound, interactive displays, and a variety of materials and merchandising structures to create a complete multimedia snowboarding environment for Burton's factory store. From the moment they walk through the door, customers are immediately immersed in a "riding experience" infused with a raw excitement that drives sales.

Collections: A Decade of Sports Graphics
Discipline: Environmental graphic design
Format: Brand and identity systems, Exhibit, Artifact

Credits

Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Art director
David Covell
Designers
David Covell, Michael Jager
Client
Burton Snowboards
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