Smart in Your World
Smart in Your World
Smart in Your World
Smart in Your World
Smart in Your World
Smart in Your World
Smart in Your World

Smart in Your World

Design Army, Washington, DC, New York, New York, 2010

Description

Project brief: To highlight the services and people of Arent Fox LLP.

Approach: Smart in Your World is the tagline used by Arent Fox law firm. But it’s more than a tagline—it’s the culture of the company. The Smart in Your World brochure takes a look at some of the most compelling cases and clients the firm has taken on in recent years, but not in a traditional “law firm” manner. Oversize and simplified, the brochure uses the key brand colors of the firm, as well as a super-slick cover with white-foil embossing. The brochure certainly stands out in the crowd and is definitely Smart in Your World.

Effectiveness: Result: much cooler lawyers.

Juror Notes

Stands out in their category. Expresses law in a way that doesn’t feel legal.

Collections: AIGA 365: Design Effectiveness (2011)
Discipline: Promotional design and advertising
Format: Brochure
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