Project brief: To promote a performance and sell tickets to the show.

Approach: Create a poster promoting the following story: The purchase of an expensive, abstract painting raises questions about the nature of art and friendship. Set in Paris, the story revolves around three friends who find their previously solid friendship on shaky ground when Serge invests in a new painting. The purchase reveals unsettling secret opinions and conflicting worldviews. As their arguments shift from the theoretical to the personal, they examine the pressures friends place on each other and how different values can transform relationships.

Effectiveness: The show is just opening so we do not have any data on ticket sales.

There’s no school like the old school.