Knopf Speakers Bureau, Logo
Knopf Speakers Bureau, Logo
Knopf Speakers Bureau, Logo
Knopf Speakers Bureau, Logo

Knopf Speakers Bureau, Logo

Alfred A. Knopf, New York, New York, 2007

Description

The logo needed to retain a connection to the Knopf identity while establishing the Knopf Speakers Bureau as a separate entity. In keeping with Knopf’s system of a variable borzoi, the Knopf Speakers Bureau logo allows for the use of the interchangeable borzoi. The final decision was to use one borzoi in the speech bubble for the first two years of the organization and then allow for variation of the dog.

Collections: AIGA 365: 29 (2008)
Discipline: Brand and identity systems design
Format: Logo

Credits

Design firm
Alfred A. Knopf
Designer
Jason Booher
Client
Knopf Speakers Bureau
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