French Paper Direct Packaging

French Paper Direct Packaging

Charles S. Anderson Design Company, Minneapolis, Minnesota, 1996

Description

In this age of output via the laser printer, the demand for 8.5” x 11” paper has increased dramatically. In an effort to meet this demand and supply the paper “right now,” French Paper Company created Paper Direct. The standardized box is modular and works for the entire line, having the individual paper information printed on the top cover sheet. This sheet protects the “valuable” paper and allows the audience to see and feel what they are buying, in contrast to most of the slick shrink-wrapped packaging out there.

Collections: Communication Graphics: 18 (1997)
Discipline: Promotional design and advertising
Format: Package, Promotion

Credits

Design firm
Charles S. Anderson Design Company
Art director
Charles S. Anderson
Graphic designer
Jason Schulte
Copywriter
Lisa Pemrick
Typeface
Custom, 20th Century
Printer
Johnson Printing & Packaging Corporation
Paper
Custom French Board Stock
Client
French Paper Company
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