MTV’s “Spring Break Chicks”
MTV’s “Spring Break Chicks”
MTV’s “Spring Break Chicks”
MTV’s “Spring Break Chicks”
MTV’s “Spring Break Chicks”
MTV’s “Spring Break Chicks”
MTV’s “Spring Break Chicks”

MTV’s “Spring Break Chicks”

MTV Networks, New York, New York, 2000

Description

MTV’s “Spring Break” packaging was created in the spirit of simplicity and double entendre. The bright background colors acted as dividers on the channel throughout the day. The chicks served the purpose of representing both springtime and the vernacular term for fine lookin’ ladies. Star chicks were accentuated with chaser lights as a nod to Las Vegas, the unexpected home of spring break that year.

Collections: AIGA 365: 22 (2001)
Discipline: Motion graphics
Format: Motion graphic, Promotion

Credits

Design firm
MTV Networks
Creative director
Jeffrey Keyton
Design director
Romy Mann
Director/designer/producer
Keira Alexandra
SGI animation
Emily Wilson
Director of photography
Peter Agliata
Editor
Holle Singer
Composer
Shay Lynch
Client
MTV Networks
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