Levi’s Jeans for Women Shop
Levi’s Jeans for Women Shop
Levi’s Jeans for Women Shop
Levi’s Jeans for Women Shop

Levi’s Jeans for Women Shop

Morla Design, San Francisco, California, 1997

Description

The Levi’s Jeans for Women Shop is a 3,200-square-foot in-store boutique designed to appeal to women between the ages of fifteen and thirty. The design concept is based upon shape. Fixtures curve like a woman’s body: mannequin dress forms are in different body sizes; laminated glass walls curve convex and concave to create hallways; and photographic murals show the female body against curvaceous sandstone rocks. Black and cream custom carpeting has cursive writing based on entries from a woman’s journal. The floating ceiling of the focus area accents custom seating, furniture, and softly fluted lighting fixtures.

Collections: Communication Graphics: 19 (1998)
Discipline: Environmental graphic design
Format: Brand identity, Exhibit, Artifact

Credits

Design firm
Morla Design
Creative director
Brian Collins
Art directors
Jennifer Morla, Eric Rindal
Designer
Jennifer Morla
Photographers
Sheila Metzner, Cesar Rubio
Copywriter
Suzanne Finnamore
Fabricators
Fun Display, Bentley Carpets
Client
Foot, Cone & Belding
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