Pina Zangaro Spring Catalogue

Pina Zangaro Spring Catalogue

Jennifer Sterling Design, San Francisco, California, 1998

Description

The quality of the Pina Zangaro line created by Tim Mullen is due largely to the product design and quality control of his company. By designing a book that allowed the viewer to see Tim’s initial doodles, sketches, and thoughts, we repositioned him as a product designer rather than a faceless company. While the summer catalogue resulted in a large number of orders of their products, it also unfortunately inspired several product knockoffs in retail stores.

Collections: Communication Graphics: 20 (1999)
Discipline: Promotional design and advertising
Format: Catalogue

Credits

Design firm
Jennifer Sterling Design
Art director
Jennifer Sterling
Photographer
Dave Magnusson
Illustrator
Jennifer Sterling
Copywriter
Tim Mullen
Printer
Logos Graphics
Client
Pina Zangaro
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