The Advantage, a quarterly publication, presents a communication link between Gallagher Bassett, a third party administrator and its clients. The oversize format, 11” x 17”, is conducive to large imagery and interesting type treatments and each issue changes to a different paper stock to avoid repetition. A single symbolic image, relating to one’ of the inside stories, always appears on the cover. The interior format changes with each issue and allows room for powerful communication of current subjects that are timely within this industry.