National Basketball Association, New York
National Basketball Association, New York
National Basketball Association, New York
National Basketball Association, New York
National Basketball Association, New York
National Basketball Association, New York

National Basketball Association, New York

Gensler, New York, New York, 2000

Description

The NBA asked Gensler to develop a master facilities plan. Basketball-themed design elements and a comprehensive graphic program support the project objectives by conveying NBA’s strong brand and the kinetic energy of the sport. The experience begins as you step out of the elevator and into a full scale section of a basketball court where rules and specifications are stenciled on the walls. The media lounge has a cage of basketballs with a coffee bar that adjoins the room. Six backboards form a wall enclosure around a new interconnecting stair. Lightboxes depicting players in action line the corridors, and murals of other memorable NBA moments are arranged on the end walls of work areas. Office signage and wayfinding components were designed as part of the graphics program. Imagery from the NBA archives was used to create photomurals that form a backdrop for the activity in the workplace.

Collections: AIGA 365: 22 (2001)
Discipline: Environmental graphic design
Format: Brand and identity systems, Signage

Credits

Design firm
Gensler
Project director
Patric O’Malley
Creative director
John Bricker
Design director
Peter Wang
Designers
Dicie Carlson, Susan Merrell, Daniel Park
Project managers
Julie Applebaum, Unjoo Noh
Project architects/managers
Kent Hikida, Lawrence Taormina
Architectural designer
Mary Sze
Photographer
NBA Photos
Fabricators
Modern Age, Signature Industries, Paulette Giguerre
Software
Illustrator, Photoshop
Client
National Basketball Association
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