Hansberger Global Investors: The Art of the Advantage brochure

Hansberger Global Investors: The Art of the Advantage brochure

Pentagram Design, New York, New York, 1995

Description

Hansberger is a global investment company dedicated to seeking out value stocks in countries primarily but not exclusively outside the USA. Our brief was to design a booklet in which this strategy was clearly stated in elegantly written copy and to reinforce the message by creating a visual design denoting quality, subtle differentiation, classical elegance and a sense of history and exploration to the small, focused and sophisticated market to which Hansberger was aiming its product.
The typographic design uses references to classical early book design, especially in the use of the delicate colored rules. The illustrations are reproductions of historic maps which were mostly obtained from a collection at the University of Manchester in England. The research for these maps was done by a researcher with museum curatorial experience. The unusual use of a hand-sewn binding sewn with thread enabled the design to incorporate alternating paper stocks for each page. For the typographic pages we used a cream colored uncoated paper which was selected to elegantly set off the type. The pages with the map illustrations are on a coated white paper to enable the reproduction of fine detail and bright colors.

The embossed cover with the red binding thread enabled us to immediately establish the unusual tactile character of the book and to subtly show the Hansberger symbol. The brochure was combined with other collateral materials; a stationery system and pocket folder which were designed to complement the design of the booklet.

Collections: Communication Graphics: 17 (1996)
Discipline: Corporate communications design
Format: Brochure, Illustration, Type design

Credits

Design firm
Pentagram Design
Art director
Peter Harrison
Graphic designer
John Klotnia
Copywriter
Roger Morrow
Printer
MacDonald Printing
Client
Hansberger Global Investors
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