“AIGA 50 Books/50 Covers of 2001” exhibition
“AIGA 50 Books/50 Covers of 2001” exhibition
“AIGA 50 Books/50 Covers of 2001” exhibition
“AIGA 50 Books/50 Covers of 2001” exhibition
“AIGA 50 Books/50 Covers of 2001” exhibition

“AIGA 50 Books/50 Covers of 2001” exhibition

Chermayeff & Geismar Inc., New York, New York, 2002

Description

This project presented several challenges: a small budget; the decades-long exhibit history; and the necessity to be fresh and avoid our own history, since we had also designed the 2000 exhibition.

The concept we developed was the book as “living” object. We explored relationships between books and nature, like the connection of leaves with pages. This generated a “garden of books,” with chirping bird sounds, natural colors and materials. The existing gallery has features we wanted to change; an orange wall was obscured with burlap. The books in the exhibit are small against the space: we added the flowerpots as an intermediate-scale gesture.

Collections: AIGA 365: 24 (2003)
Discipline: Environmental graphic design
Format: Exhibit

Credits

Design firm
Chermayeff & Geismar Inc.
Creative director
Jonathan Alger
Art director
Emanuela Frigerio
Designer
Michelle Miller
Photographers
Dave Hoffman, Jennifer Krogh (on site)
Curator
Gabriela Mirensky
Fabricator
Lisa Hein
Client
AIGA
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