Superman  Brand  Book
Superman  Brand  Book
Superman  Brand  Book
Superman  Brand  Book

Superman Brand Book

Little & Company, New York, New York, 2005


As creative director and vice president of Little & Company, Joe Cecereʼs pivotal role on the leadership team guides the firm’s creative vision—championing a culture of inventiveness. His strategic expertise fuels design excellence for a growing list of clients, including Target, Microsoft, Landscape Structures and Wells Fargo. Before joining L&Co, Joe worked for the Edison Group, the design group of Minneapolis-based agency Martin/Williams, where he created the visual identity for U.S. Bank, among other brands. As an active member of AIGA Minnesota, he frequently works with students and young designers. Joeʼs award-winning designs have been featured in the HOW Design Annual, Communication Arts and the Art Directors Club, among others. His speaking engagements have included presentations at the HOW Design Conference, the Society of Visual Communications Students Conference and the AIGA Minnesota Luncheon Lecture Series. He is also called upon to be a judge for various design competitions.

Collections: AIGA Jurors (2010)
Discipline: Brand and identity systems design
Format: Book, Book cover, Brand and identity systems, Brand identity


Design firm
Little & Company
Creative director
Joseph Cecere
Art director
Mike Schacherer
Bob MacNamara
Alison Fairbanks
Getty Images, DC Comics archival images
Project manager
Sarah Hillstrom
Printing method
Sheetfed, 96-°©‐pages + cover
Binding method
3 part perfect bound, tape edge with foil stamp on spine
80# dull-°©‐coat text weight, 4 color process + 2 PMS
DC Comics
Caractera Inc. Stolisco, Shapco Printing