Walking Man Correspondence

Walking Man Correspondence

Cronan Design, San Francisco, California, 1996

Description

These “Pat the Bunny” swatch mailers and story-telling newsletters are what we call “correspondence marketing.” We are communicating with an intelligent, highly creative 35- to 55-year-old customer group; our product and other news is sent to give a full-textured experience of Walking Man.

Collections: Design of Understanding 2
Discipline: Information design
Format: Corporate strategy, Promotion, Newsletter

Credits

Design firm
Cronan Design
Creative director
Michael Cronan
Designer
Joseph Stitzlein
Photographers
Terry Lorant, Jock McDonald
Copywriter
Mary Coe
Paper
Simpson
Client
Cronan Artefact
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