Stanford Lively Arts Wine Series
Stanford Lively Arts Wine Series
Stanford Lively Arts Wine Series
Stanford Lively Arts Wine Series
Stanford Lively Arts Wine Series

Stanford Lively Arts Wine Series

Chen Design Associates, San Francisco, California, 2008

Description

For several seasons, Stanford Lively Arts held a series of wine-tasting events in conjunction with certain performances as a way of thanking donors for their philanthropic support. Yet awareness and attendance were quite poor. With the invitations, we saw a previously untapped potential for the artwork, materials and production methods to create a more intimate sensibility—framing the events as opulent and exclusive but also highly personal. To this end, we employed hand-stamped elements, textured papers and letterpress printing. The results: increased visibility and buzz, a record-setting 30% response rate, and more funding for the arts. 

Juror Notes

It’s just really nice; there’s a lot of discipline yet it’s lush. 

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Promotion, Invitation

Credits

Design firm
Chen Design Associates
Art director
Joshua Chen
Designer
Max Spector
Creative director
Joshua Chen
Printers
Full Circle Press (letterpress), Oscar Printing Company (offset)
Printing methods
Letterpress, offset
Papers
Neenah EAMES, Neenah Classic Columns, blotter paper stock
Typefaces
Gotham Font Family, ITC Century Bold Italic, Zebrawood Fill
Client
Stanford Lively Arts
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