Novell “Line of Information” TV ad
Novell “Line of Information” TV ad
Novell “Line of Information” TV ad
Novell “Line of Information” TV ad
Novell “Line of Information” TV ad
Novell “Line of Information” TV ad
Novell “Line of Information” TV ad

Novell “Line of Information” TV ad

Motion Theory, Venice, California, 2000

Description

The goal of the project was to communicate the intricately difficult hurdles information must travel in today’s new technology to get from point A to point B, and to show how with Novell this process is consistently successful, quick and safe. Using many layers of interwoven line art that sometimes moved in unison, but also often separately and conflictingly, we showed a piece of information traveling through a sea of graphically represented hurdles to arrive at its destined point safely and quickly. We wanted to create a spot reliant entirely on graphics and enhanced by precise, yet subtle sound design.

Collections: AIGA 365: 22 (2001)
Discipline: Motion graphics
Format: Advertisement, Motion graphic

Credits

Design firm
Motion Theory
Creative director/designer
Mathew Cullen
Typeface
Akzidenz Grotesk
Animators
Mathew Cullen, Kaan Atilla
Producer
Javier Jimenez
Sound designer
Pete Kneser
Writer
Carm Goode
Software
Adobe After Effects, Adobe Illustrator
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