First introduced in 1994, the annual poster campaigns for Shakespeare in the Park have become a summer tradition in the streets of New York City. The 2008 campaign promoted the productions of Hamlet and Hair—represented by the skull of Yorick topped with a calligraphic Mohawk—and launched a refreshed identity for the Public Theater. The new identity is set in Knockout and uses the strict 90-degree angles of a De Stijl-inspired grid, a pattern that resonates in Manhattan’s streetscape.

The old tradition...made new again.