Nizuc
Nizuc
Nizuc

Nizuc

Carbone Smolan Agency, New York, New York, 2007

Description

Nizuc, located on the Riviera Maya, is an exclusive resort property with private residences that incorporates world-class architecture, design and respect for the natural landscape, while delivering a level of service, hospitality and warmth that redefines luxury.

What began as a vision born from developer Alan Becker has been given life through the collaboration of a team of designers and hospitality visionaries. Carbone Smolan Agency created a luxury brand identity that embodies Nizuc—where Maya steps into the future. Every expression of the brand, from the sales and marketing collateral to the promotional goods, captures the spirit of Nizuc. The strong black-and-white motif, the anthropomorphic quality of the logo and the precision of the typography join together for a seamless, one-of-a-kind expression of design and quality across any media.

Collections: AIGA 365: 29 (2008)
Discipline: Brand and identity systems design
Format: Brand and identity systems

Credits

Design firm
Carbone Smolan Agency
Creative director
Leslie Smolan
Design director
Carla Miller
Designers
Erin Hall, Melissa Laux, Nina Masuda, Paul Pierson
Photographers
Quentin Bacon, Marina Malchin (stylist)
Production coordinator
Renate Lindler (premiums consultant)
Production artist
Bryn Smith
Writers
Rachel Kash, Walter Thomas
Interactive designers
Candy Mayo, De-Lin Creative, Krate (programmers)
Project managers
Shannon Koy, Jill Wittnebel
Printers
Bob Schaffer (Dynagraf), Glenn Schuster (Datagraphic)
Printing method
offset
Binder
The Riverside Group
Binding method
Smyth sewn
Papers
Mohawk Superfine, Ultra White, 100 lb., smooth (book text), McCoy Silk, 100 lb., Fibermark SuedeTex, ivory, 25 pt. (cover), Plike Black, 95 lb., (slipcase), Crane’s Crest, pearl white, imaging text (stationery)
Fabricators
Glas Water, SMI Exports, ToBe Packing, Holly Watman (consultant)
Typefaces
Bryant (logo), Fedra Sans (text)
Client
Becker Arquitectos
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