Centers for IBM e-business Innovation
Centers for IBM e-business Innovation
Centers for IBM e-business Innovation
Centers for IBM e-business Innovation
Centers for IBM e-business Innovation

Centers for IBM e-business Innovation

Imaginary Forces, Hollywood, California, 2000

Description

Imaginary Forces designed an experience that articulates content as environment. Interactive screens allow for immediate personalization. “Smart” technology guides an audio soundscape that changes with the movement of the inhabitants. The architecture created by Design Office gracefully reconfigures to allow for individual or group experiences. Imaginary Forces and Design Office created a space to reflect and reinforce the e-business prized values of openness, collaboration and flexibility: the space is responsive, activated by the people in it. A fully functional interactive table reshapes the traditional conference table deconstructing the hierarchical model. Participants interact and manipulate digital projections that appear on the table’s surface in eight distinct interfaces. The table configuration encourages collaborative dialogue acting as a local network for shared information.

Collections: AIGA 365: 22 (2001)
Discipline: Motion graphics
Format: Interaction, Motion graphic

Credits

Design firm
Imaginary Forces
Creative director/designer
Mikon van Gastel
Art director/designer
Matt Checkowski
Animators
Matt Checkowski, Peter Cho, Chun-Chien Lien
Head of production
Saffron Kenny
Executive producers
Peter Frankfurt, Chip Houghton
Producer
Holly Kempner
Technologist
Jamie Houghton
Editors
Carsten Becker, Jason Kool, Jason Webb
Inferno artists
Kirk Balden, Rob Trent
Coordinator
Seri Bryant
Writer
Jed Alger
Music
Musikvergnuegen
Creative director/composer/mixer
Walter Werzowa
Additional composers
John Luker, Justin Burnett
Sound designer
Larry Jones
Executive producer
Pat Weaver
Engineers
Damien Chock, Jason Ford
Technical assistant
Benjamin Wynn
Client
IBM
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