Shakespeare in the Park 2008
Shakespeare in the Park 2008
Shakespeare in the Park 2008

Shakespeare in the Park 2008

Pentagram Design, New York, New York, 2008

Description

First introduced in 1994, the annual poster campaigns for Shakespeare in the Park have become a summer tradition in the streets of New York City. The 2008 campaign promoted the productions of Hamlet and Hair—represented by the skull of Yorick topped with a calligraphic Mohawk—and launched a refreshed identity for the Public Theater. The new identity is set in Knockout and uses the strict 90-degree angles of a De Stijl-inspired grid, a pattern that resonates in Manhattan’s streetscape.

Juror Notes

The old tradition...made new again.

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Posters, Promotion

Credits

Design firm
Pentagram Design
Art director
Paula Scher
Designers
Lisa Kitschenberg, Paula Scher
Typeface
Knockout
Client
The Public Theater
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