Paprika stationery
Paprika stationery
Paprika stationery
Paprika stationery

Paprika stationery

Paprika, Montreal, Quebec, 2005

Description

Paprika is a graphic design firm with a strong reputation in creating brand identities. This imposes especially high standards when it comes to creating a look of our own—knowing full well that our image will invite scrutiny from clients, suppliers and graphic arts professionals. We have created an extensive stationery system in which all information—name, address, telephone number and the rest—is treated as a visual pattern or theme. In the manner of an optical illusion, the positioning and repetition of this basic information creates a texture with the resulting image resembling a bar code.

Juror Notes

Modern, irreverent; breaks a lot of rules.
Doesn’t take itself too seriously.
Type design for type’s sake; doesn’t look to be “pretty.”
Not fuzzy—even through choice of materials.
So unadorned; so intentionally considered that it looks unconsidered.

Collections: AIGA 365: 27 (2006)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Brand identity, Stationery

Credits

Design firm
Paprika
Creative director
Louis Gagnon
Art director
Louis Gagnon
Designer
Richard Bélanger
Printer
L. G. Chabot
Printing method
Lithography
Paper
Pegasus
Typeface
Helvetica Neue
Client
Paprika
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