Project brief: To drive subscriptions to Nickelodeon’s premium educational service, Boost.

Approach: We created a series of interactive shorts that utilized the service’s key curriculum areas. We commissioned illustrator Christian Northeast for a series of games like those parents would find on the Boost site. The illustration style was chosen to complement the look of the Nick Jr. brand while feeling different enough to establish a unique identity for Boost. The colors and the typography were chosen to help enforce the learning moment.

Effectiveness: The illustration style beautifully complemented the look of the Nick Jr. brand yet felt different enough to establish a unique identity for Boost. The colors and the typography helped enforce the teachable moment.

So cute. Playful. Perfect for target audiences. Beautiful illustrations.