MTV Animation Kit

MTV Animation Kit

MTV Networks, New York, New York, 1998

Description

This campaign introduced a new look and reel for MTV Animation. The new identity borrowed the fun aesthetic of animation in the burst shapes, but was packaged in an untraditional mailer.

Collections: Communication Graphics: 20 (1999)
Discipline: Brand and identity systems design
Format: Animation, Logo

Credits

Design firm
MTV Networks
Creative director
Jeffrey Keyton
Designers
Tracy Boychuk, Todd St. John
Typeface
Akzidenz Grotesk
Printer
Dee Jay Litho
Papers
Finch Opaque 80# Text, Vellum Finish
Client
MTV Animation
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