Intended audience: viewers of the “Unplugged” shows. Purpose: to create a printed version of the history of the “Unplugged” shows. Creative concept: to successfully infuse a coffee-table book with the emotion and content of a popular television program featuring over seventy unique artists. The project was also stuck with a pre-formed aesthetic of the show, which had become vernacular. People were using the term “un” to mean everything not uptight, high-tech, or pretentious. The initial solutions involved discovering semiotic meaning in “un,” and ascribing it literally with a unique shape, typefaces, materials, colors, and visual textures, while remaining true to the popular notion of “un.”