Magic Hat Jinx

Magic Hat Jinx

Jager Di Paola Kemp, Burlington, Vermont, 1996

Description

The Magic Hat Brewing Company is a small brewery known for its odd specialty beers and distinct graphic style. For the launch of its new brew, Jinx, we celebrated the women brewers of history by creating a goddess of beer. She is a warm earth mother with a hint of the devil.

Collections: Communication Graphics: 18 (1997)
Discipline: Package design
Format: Package

Credits

Design firm
Jager Di Paola Kemp
Creative director
Michael Jager
Art director
David Covell
Graphic designer
David Covell
Typefaces
Minion, Xavier, Various Custom
Client
Magic Hat Brewing Company
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