Kemper Snowboards Griffin Logo

Kemper Snowboards Griffin Logo

Margo Chase Design, Los Angeles, California, 1994

Description

An iconic logo derived from a Teutonic gothic coat of arms works with existing corporate typography to differentiate this high performance "pro" snowboard line from the manufacturer's other product categories. The griffin, valued for its mythic domination of earth and sky – the domains of the snowboarder – and also symbolizes the strength and industry of Germany, where the snowboards are manufactured.

Collections: A Decade of Sports Graphics
Discipline: Brand and identity systems design
Format: Brand and identity systems, Brand identity, Logo

Credits

Design firm
Margo Chase Design
Art director
Margo Chase
Designer
Margo Chase
Client
California Pro/Kemper Snowboards
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