Get Red! book
Get Red! book
Get Red! book
Get Red! book
Get Red! book
Get Red! book

Get Red! book

3CD, Chicago, Illinois, 2002

Description

The idea for Get Red! began with a very narrow visual concept—present a collection of powerful photos that share only a common color. By mixing in some interesting facts about each image, we thought we had a successful children’s book. But when we failed to crack even the slightest smile with our most important focus group, our own kids, we realized that we were missing the obvious—a story. So we wrote one about an imaginative kid and his sassy red crayon who brags about all the important red stuff in the world. Voilà! Our kids actually smiled!

Collections: 50 Books/50 Covers of 2002
Discipline: Book design
Format: Book

Credits

Design firm
3CD
Creative directors
Glenn Deutsch, Tony Porto, Mitch Rice
Illustrator
3CD
Trim size
8 1/2 x 11 inches
Pages
32
Quantity printed
10,000
Typefaces
3CD Kid Font (customized), Officina Serif
Printer
Tien Wah Press
Binding method
Smyth-sewn
Author
Tony Porto
Editors
Amy Hsu, Maria Modugno
Publisher
Little, Brown and Company
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