BBC America came to Valins&Co. with the desire to better acquaint the American market with the outstanding programming the BBC is known for worldwide. The main goal of this project was to create an endearing promotional piece that not only champions the content of the BBC but also points domestic viewers to BBC America for their fill of all things British.

The piece was written and read by The Daily Show’s John Oliver, providing a hilarious framework. The intent of the animation was to utilize strong iconographic illustrations in an upbeat and vibrant way, eliciting smiles and anglophilic laughter.

A modern interpretation of the Monty Python aesthetic drives home the long-standing relationship we’ve had with British comedy.