“Freeform Summer Poems” spots
“Freeform Summer Poems” spots
“Freeform Summer Poems” spots
“Freeform Summer Poems” spots

“Freeform Summer Poems” spots

MTV Networks, New York, New York, 2001

Description

The “Freeform Summer Poems” enhances Noggin’s image as a place where kids go to express themselves, to explore their creativity and to connect with other kids. The poems were designed to reach kids ages 6 to 11 and inspire them to express themselves freely and creatively through the convergence of television and the accompanying website.

Juror Notes

“It’s all over the map, but that’s how kids are. I liked the irreverent use of different kinds of imagery—the pixel stuff, the strange typography, the home movie footage—which spoke of children and poetry.”

“It’s beautifully confused. Fucked-up in a good way.”

“I think they appropriately represented the theme, which is innocence.”

Collections: AIGA 365: 23 (2002)
Discipline: Motion graphics
Format: Advertisement, Motion graphic

Credits

Design firm
MTV Networks
Creative director
Brenda Schait 
Designer
Matthew Duntemann
Animator
Matthew Duntemann
Writer
Adam Idelson
Typefaces
Miterra, Ocra, Pioneer, Praxis
Client
Noggin
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