Nick Jr. Alphabet Song

Nick Jr. Alphabet Song

MTV Networks, New York, New York, 2010

Description

Project brief: To create a song that introduced the letters of the alphabet to our preschool audience in an exciting, innovative, visually stunning way.

Approach: Nick Jr. is a 24-hour, commercial-free network with an educator-created curriculum and a strong belief in the idea that any moment can become a teachable moment. In this song, our terrific teacher, Moose A. Moose, and his birdie buddy, Zee, sing a song about the letters of the alphabet as part of our early literacy curriculum. We know that for our two- to five-year-old audience, phonological awareness and letter recognition are key early reading skills, so we playfully incorporated those educational concepts (and others) into the story of the song. In “I Love Letters,” Moose and Zee make the letters of the alphabet into the stars of their very own Busby Berkeley-esque musical extravaganza.

Effectiveness: There are a lot of songs about the ABCs out there, but the visual and editorial tone of this spot made it unique to the Nick Jr. Network. From an underwater oasis to the glitz of 42nd Street, the vibrant and varied backgrounds beautifully illustrated Moose’s enthusiastic love letter to letters!

Juror Notes

We love letters too! New take on the ABCs that engages kids. Perfectly targeted to demographic.

Collections: AIGA 365: Design Effectiveness (2011)
Discipline: Experience design
Format: Animation, Cartoons

Credits

Design firm
MTV Networks
Creative directors
Jeffrey Blackman, Matthew Duntemann
Art directors
Jennifer Cast, Noel Claro
Designer
Melinda Beck
Illustrator
Melinda Beck
Production director
Farrel Allen
Writers
Annette Ferrara, Liza Steinberg
Producer
Annette Ferrara
Animator
Naree Song
Project manager
Annette Ferrara
Client
Nickelodeon
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