Merge Inc. stationery
Merge Inc. stationery
Merge Inc. stationery
Merge Inc. stationery
Merge Inc. stationery

Merge Inc. stationery

Merge, Atlanta, Georgia, 2000

Description

In this stationery system we aimed to conceptually capture our multidisciplinary nature and the intelligent and unique approach we take to our craft. We wanted a completely modular letterhead system that could also serve as a sales or proposal kit. We developed a series of stickers that were half verbs and half nouns. The verbs and nouns could be combined in dozens of ways allowing each combination to communicate a relevant idea about our approach. This system allows us to customize and tailor virtually every component of our stationery system to fit the application and the audience. We devised multiple die cuts and perfs to accommodate sales information, personal memos and business cards. If the kit is used for a proposal, the perf enables people to tear off the proposal portion to file or pass around.

Collections: AIGA 365: 22 (2001)
Discipline: Brand and identity systems design
Format: Stationery

Credits

Design firm
Merge
Art director
Ash Arnett
Creative director
Michael Taylor
Designers
Ali Harper, Rebecca Klein
Illustrator
Rebecca Klein
Typeface
Univers
Printer
Claxton
Software
QuarkXPress
Client
Merge
Loading...
Loading...