The China Book

The China Book

Seven Design, San Francisco, California, 1998

Description

This is a limited-edition book, showcasing the beautiful photography of Jock McDonald taken while traveling in China. The goal of the project was to showcase the collection in a simple, elegant format that would allow the photographs to speak for themselves. Using simple Chinese elements such as a square cover, Chinese fabric, and an accordion fold, this goal became a reality in a very inviting package.

The China Book brings together classic design principles to give the viewer a pleasant journal into the alluring photography of Jock McDonald.

Collections: 50 Books | 50 Covers of 1998
Discipline: Book design
Format: Book

Credits

Design firm
Seven Design
Art director
Michael Cronan
Designer
Lee Hutchinson
Photographer
Jock McDonald
Typeface
Adobe Bembo
Printer
The Stinehour Press
Paper
Starwhite Vicksburg Archiva 100# Text
Author
Jock McDonald
Publisher/client
Jock McDonald
Loading...
Loading...