Koho In-Line Catalogue

Koho In-Line Catalogue

Jager Di Paola Kemp Design, Burlington, Vermont, 1994

Description

This trade catalogue was the instrumental vehicle announcing Koho's arrival in the world of in-line hockey. Using knowledge gained from field research, the designers created an in-line-specific skate that would hold up to pounding asphalt. The catalogue's "Ugly Truth" positioning drove the industry toward a raw, machine-like aesthetic that delivered a message of pure, stripped-down power. The design firm's ability to influence product and strategic marketing decisions resulted in a catalogue that delivered, functioned, and injected a new raw aesthetic into the slick, brightly colored universe of skates and equipment.

Collections: A Decade of Sports Graphics
Discipline: Promotional design and advertising
Format: Catalogue, Promotion

Credits

Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Art director
Steve Farrar
Designers
Steve Redmond, Michael Shea, Andrew Szurley
Illustrator
Steve Redmond
Photographers
White/Packert, Lars Toppleman
Printer
Danbury Printing
Papers
French Packing Carton (Cover), Potlatch Vintage
Client
Tropsport International
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