Nike Sportswear Internal Launch Book
Nike Sportswear Internal Launch Book
Nike Sportswear Internal Launch Book
Nike Sportswear Internal Launch Book
Nike Sportswear Internal Launch Book
Nike Sportswear Internal Launch Book

Nike Sportswear Internal Launch Book

Opolis, Portland, Oregon, 2008

Description

This internal communications piece was created to launch the Nike Sportswear brand. This book was used at global sales meetings and internal Nike events and helped set the creative and business direction for the new brand. It also helped introduce Nike Sportswear’s signature iconic product lineup. 

Juror Notes

The “unfinished” and raw aspect of this brochure is the draw here. Mixed materials and formats feel fresh and relevant.

The use of materials brought this piece together for me. Its utilitarian exterior invites you to reveal and explore its more complex interior.

Photography is gorgeous and the overall package demonstrates Nike’s position as a design innovator across all its pursuits.

Collections: AIGA 365: 30 (2009)
Discipline: Information design
Format: Information graphic, Booklet

Credits

Design firm
Opolis
Creative directors
Dan Richards, Michael Verdine
Art directors
Dan Richards, Michael Verdine
Designer
Lael Tyler
Illustrator
Lael Tyler
Copywriter
Lane Foard
Project manager
Alexis Chamberlain
Printer
Metropolitan Fine Printers
Binder
Metropolitan Fine Printers
Client
Nike
Loading...
Loading...